I settled on a name for the channel which is to be BOLD television. I worked on ideas I had from selecting the name and the targets I had to meet for the channels ideal communication.
I considered the fact it was multicultural and decided to use capitals and bold letterforms to communicate the channel, boasting drama, reality tv, films, soaps and niche programs. The channel makes a statement and the name and initial logo ideas reflect this well.
These were my initial ideas but refined slightly to show the general theme of what I wanted.
I refined the logos further and added a rectangle at the end to represent the 'TV' although I'm unsure on whether to keep this or not.
