D&AD: Batiste

Batiste new colourway circa 2001

Batiste used a mint green and complementary colours such as yellows in two shades and a darker mint to use for the branding.

The colours work well together and as a brand identity, they portray a fresh and exciting product, although it reminds me of 90's colours and how vibrant and 'modern' they look.

Colourways reminiscent of early 90's Nike and the audience, be it unisex, portrayed a similar colour palette towards the clientele of the time.

Batiste history provided by their facebook

The look I'd like to get from the range I plan to design, will be a professional sleek outlook on the company, something which hasn't been done before.

I think that using a full black bottle with their signature mint green, would represent the brand how it needs to be done. A lot of previous editions are very busy with their design and don't let the product do the talking. As dry shampoo, the product can be used by a variety of people from festival goers to working professionals, which needs to be translated in the identity of the new range.

D&AD: Batiste

I picked the Batiste brief due to the fact that it boasted packaging and POS design, with the chance to see your design feature in store. I am to do this brief alone, submit to D&AD and hopefully win a coveted yellow pencil for myself.

"Make Batiste a must-have product for every beauty toolkit, appealing to new customers and engaging with existing ones."

Vikki Asker

I spent a while hand crafting triplex cards for Vikki, but it was worth it and I'm really happy with the outcome. It shows attention to detail, just what the client wanted to portray alongside friendliness.

I had to create a letterhead, for invoices, and compliment slip too. They needed to fit in with the direction of the branding and form consistency across the identity.

Vikki Asker

This is my proposed website which Vikki loved. It features her work on every and all pages, originally, I had decided that I wanted the images to be full screen and scrollable, but kept the margins around the edge, yet then photo banner will still be scrollable.

The different types of photographic work are also separated by the different colours used to highlight the differences. Even the photos themselves have an opaque layer of the same colour, which once hovered over will disappear, revealing the photo in full with click to enter full screen.

Vikki Type

After a couple of crits with Vikki, we managed to get a font that we were both happy with, it still kept the easy approach and friendly aspects as well as a better composed and rounded one off type.

As shown, there are italic and bold versions of the font, but the font only features capitals and a handful of glyphs, something which I could add to if needs be.

I will be using this font throughout the branding and identity I propose to Vikki, be it for business cards, letterheads or even the website.

Creative Networks

We had a briefing set as a group by the team at Leeds Brewery, to design a collaborative beer bottle label for a Creative Networks event. The beer is called Hellfire, although I think this isn't the right name to reach the target audience.

Target audience: Young professionals, students, either sex 18-25

Other than the size of the label having to feature the design from one angle, there wasn't many design limitations besides maybe colour usage, no spot colours etc.

CMYK

exisiting Hellfire design

Overall the design for the original label is good, just the presence from when the bottle is in the fridge. The beer would be easily recognisable to a previous customer of the beer, but someone who didn't know what it was would struggle to read the label. I feel as though this kind of design has been a little overplayed and if the beer itself is as exciting and modern as I'm expecting then the label should reflect this also.

A couple of modern bottle designs, both completely different but both easily recognisable and identifiable.

I also found an article from the Guardian, 'The art of beer labels',

"“Brewing beer is an art,” he explains. “You would never hang a Picasso in a lousy frame, so why put great beer in a terrible package?”"

Vikki Asker

I was approached by a student photographer from Cheltenham, who asked if they could have branding for themselves and their professional presence.

For this I spoke to the client over a series of programs to find out best what she wanted the outcome to look and feel like and what she wanted it to say about her.

http://www.vikkiasker.com

This is her existing front page featuring her branding and images from her works. She said she liked the style of branding but wasn't too sure on the font/ or the fact that it was a downloadable font.

I decided I'd design her her own font to use as and when she wishes.