Dry Shampoos.
The Daily Mail covered
dry shampoos
in an article in 2011 which shows Batiste as the cheapest, most
reliable dry shampoo. It also goes on to say that dry shampoo isn't
necessarily used primarily for being lazy and not washing your hair,
although this is one of the functions, but it's used for 'volumizing'
hair, something I had not previously thought of.
Due to this, I decided to direct my design approach to mimic high end, expensive products.
I
love how the angles of the glass reflect light in different directions
and from inside to produce what appear to be different colours. I think
mimicing this could have some good outcomes for a more 'glamorous'
approach to the design of the product.
I
stumbled upon an image of the dry shampoos available on the market to
see what else was for offer, yet these are just the standard designs. I
was thinking of using a full black silhouette similar to the latter two
in the image above. Seeing it in context has slightly worried me, I
think the solid black comes across as too bold and invading to some
extent. In my opinion, not attracting the target audience at all. I
think the black could be broken up with opaque colouring, taken from the
original colours for Batiste, or maybe some kind of glitter overlay.
Tresemme
use a similar approach with their other products as to what I was
thinking, yet I think the branding for Batiste is stronger as a hair
brand and also boasts a better visual identity. Whereas I find the
Tresemme logo unappealing due to it's mix of letters and how it looks as
though it's a sticker, in a bad way, the use of colouring and the way
it plays with the light is something I'd like to achieve.
The
gold version that they released as a limited edition features an effect
that could be incorporated within my design but not with the underlay
of patterns and used as an overlay over a matt black to induce the
'glamorous' aesthetic.
The
design behind this edition boasts a glitter, or shimmer, effect with
the dots in the design. I feel these could be beneficial to my design
process. Enabling me to judge what is possible within the print process
of the products.
Batiste
made special packs titled 'Cool Britannia' which shows an artistic
representation of the Union Jack and were presented in a red netting and
extras like this mini brush.
I
love the fact they add extras in, although I'm not too certain on the
regularity of the extras, and would like to design some for proposal.
The
only other packaging that I could find for Batitse products was this
little zipped bag, which shows the contents as 3 mini cans of Batiste in
their limited colourways 'Wild' but the bag is impractical as the
clientele is different to what they think, in my opinion. The bag was
intended to be reused by whoever bought them, but I think it wouldn't be
used and the product added to a handbag of choice or other luggage
item. I'd like to experiment with boxes for packaging which reach out to
the 'glamorous' clientele, who don't need a new bag that has been
cheaply made, but a box that compliments the product and talks to the
target audience in a similar way to perfume brands.
Batiste
point of sale, shelf style, looks pretty good due to the variety of
designs on the shelf, I feel they compliment one another due to the
consistency of the rest of the product, i.e branding & relevant
information. This needs to be highly considered when I design for the
brand.
