Creative Networks

We had a briefing set as a group by the team at Leeds Brewery, to design a collaborative beer bottle label for a Creative Networks event. The beer is called Hellfire, although I think this isn't the right name to reach the target audience.

Target audience: Young professionals, students, either sex 18-25

Other than the size of the label having to feature the design from one angle, there wasn't many design limitations besides maybe colour usage, no spot colours etc.

CMYK

exisiting Hellfire design

Overall the design for the original label is good, just the presence from when the bottle is in the fridge. The beer would be easily recognisable to a previous customer of the beer, but someone who didn't know what it was would struggle to read the label. I feel as though this kind of design has been a little overplayed and if the beer itself is as exciting and modern as I'm expecting then the label should reflect this also.

A couple of modern bottle designs, both completely different but both easily recognisable and identifiable.

I also found an article from the Guardian, 'The art of beer labels',

"“Brewing beer is an art,” he explains. “You would never hang a Picasso in a lousy frame, so why put great beer in a terrible package?”"