We started by exploring the current market to see what was already on offer and try and think outside the box.
The brief requested designs for a range and branding for the range to be proposed too, stating they needed to have a 'stand-out' effect on customers, or offering something new.
The target audience to be 16-34 included ourselves, being in the first third of the target audience, which made the project a little easier.
Paperchase
"A successful range often does something different to what is already out there."
Throughout the Paperchase range of cards letterpress is a staple feature which boasts that little extra, care and hand crafted, more exclusive. There were other features such as witty puns, a lot of minimalistic designs, decorations added or cut away from the card, practically any card you could think of.
This got us thinking...
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