I decided upon the theme of gemstones to promote and reach out to a new more sophisticated audience, raising the profile of the brand.
These are my first attempts with a pattern to form gemstones, these progressed into the series of 4.
These are the designs I picked to run with and to crit, to see if I'm on the right path or not. Each scent reflects on the colour and gemstone and clean block colours help communicate the sophisticated approach, especially the use of negative space.
4 colours in total make up each design, which helps reach out to the older clientele with an abstract aesthetic.
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