Tuesday, 9 July 2013

D&AD: Batiste

The brief set to create four new graphic identities and fragrances gave me full reign to explore possible outcomes which I thought best suited the brand.

From research, I decided that the current designs can come across appealing to a younger demographic which is contradictory to the older clientele. To ammend this issue I sketched up examples of what could be produced, including designs similar to what's currently available and a more, for use of a better word, sophisticated aesthetic.

 

I experimented with colours also in a series of thumbnails, the most inspiring of which featured above.

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