Batiste new colourway circa 2001
Batiste used a mint green and complementary colours such as yellows in two shades and a darker mint to use for the branding.
The colours work well together and as a brand identity, they portray a fresh and exciting product, although it reminds me of 90's colours and how vibrant and 'modern' they look.
Colourways reminiscent of early 90's Nike and the audience, be it unisex, portrayed a similar colour palette towards the clientele of the time.
Batiste history provided by their facebook
The
look I'd like to get from the range I plan to design, will be a
professional sleek outlook on the company, something which hasn't been
done before.
I
think that using a full black bottle with their signature mint green,
would represent the brand how it needs to be done. A lot of previous
editions are very busy with their design and don't let the product do
the talking. As dry shampoo, the product can be used by a variety of
people from festival goers to working professionals, which needs to be
translated in the identity of the new range.
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