Target Audience: Outgoing, active, on the go and fashionable women aged 16-44.
Women who are short on time, but care about their appearance.
The current designs definitely reach out to the younger end of the target audience, and some would appeal to the older end. But nothing meets the middle ground and I feel as though it needs a mutual theme and more consistency within the range. I would describe Batistes current designs as slightly tacky.
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