Print/Packaging Workshop

We were set the task to gather examples of print, which show branding and identity. I decided to go for products I found aesthetically pleasing and with a high quality of print or/and design.

Check out flick book for some of my products, put together with Issuu.

During the session, we had to arrange the products into 3 categories of bad, ok and good.

Our group decided the best way to do this would be to assess the quality of print, consider the design highly and the stock used.

We arranged the products using this general outline for what would fit into the categories available.

Good
High quality print.

Textures, both print and stock.

Innovative printing.

Personal taste.

Minimal, uncluttered design.

Good colour choice, foiling, embossing.

Bad

Cluttered design, badly considered.

Tacky.

Poor quality print.

Cheap stock, no textures.

Poor colour choice.

Badly considered design.

Bad colour choice.

Products that didn't quite make it into either, fell into the middle category of 'OK'.

I feel we got most of the placement of products in the right places, there was some food packaging which I thought belonged in the bad category. Following this, as a class we all decided what were the boundaries for each category.

Good

Nice feeling stock.

Sustainability.

Expensive appearance.

Durability.

Net complexity.

Ok

Disposability.

Good durability matched with bad design.

Average design.

Bad stock choice.

Mundane, familiar.

Bad
Overcrowded design.
Mass produced appearance and feel.
Poor quality imagery.
Mimicry.
Unneeded packaging.